Personal (RISD MFA Thesis Research)
WOW! So You Want To Be a Graphic Designer?
Influenced by the vernacular language used in everyday advertising, and in particular, grocery store circulars, WOW! So You Want To Be a Graphic Designer? advertises everything one needs to become an MFA graphic design student. Loud and sarcastic, the flyer calls attention to the brand conscious attitude of designers while emphasizing the price of it all—the most of expensive, of course, being college tuition. The absurdity of the lifestyle and its related costs is not only reflected in the design, but the mocking language of the advertisements—“So much knowledge at such a small price!”