![](https://freight.cargo.site/t/original/i/226f0190037395bbdecbfd24241a9dd11a3f2e7ab6e21c212036aaaba46802a3/May-Reactivation-Five-Fold_Quotes_Hero_1920x900.jpg)
Client
Plated (In-House)
Year
2018
Role
Lead Designer
Plated Reactivation
Each month Plated reaches out to lapsed customers through direct mail and emails to encourage subscription reactivation. For the May campaign, I art directed a summer-forward photoshoot that featured a new tostada recipe and designed the accompanying printed and digital assets.
![](https://freight.cargo.site/t/original/i/46e36318dbf97d6e6cdecfb2785da776ba87bf51e5135e4a0084fbc7cc0b9246/Father-Daughter_2x3.jpg)
![](https://freight.cargo.site/t/original/i/b0d5d56bc0e67a55d3750798724969a962ba1c900c8ed34384fa24627a8facfe/Tasting-Notes_Tacos.jpg)
![](https://freight.cargo.site/t/original/i/44cebbdef0febeb4d1160a2083e054efe54ff276b044d20f76fc8a0868147159/Plated-May-Reactivation-DM.gif)
![](https://freight.cargo.site/t/original/i/e923c8f330decc57739cd1656349b7687322f64cef8ffb32aa94ad447d548897/Plated-May-Reactivation-DM-Overiew.jpg)
![](https://freight.cargo.site/t/original/i/69a2ad3033a84c4294979aefe49f7795f8cdea6cc22442d2e1f2154afd1a11da/May-Reactivation-Five-Fold_Tostadas.jpg)
![](https://freight.cargo.site/t/original/i/bdc309766945abe4b244f9d8d2cd6ce99bb3fe90a948d34e9db9fb1435e8d2fa/May-Reactivation-Emails.jpg)