Client
Mindful Life Project

Agency
Frank Collective

Year
2022

Role
Associate Creative Director

Mindful Life Project


Mindful Life Project (MLP) is an educational nonprofit that brings mindfulness, mental health, and social emotional learning to young people in low income schools through direct service and community education.

As a community-driven nonprofit led by teachers and students for teachers and students, MLP needed a brand identity grounded in empathy, empowerment, and authenticity. As we developed the visual identity and tone of voice, we made sure that it was not only approachable and educational, but that its youthful spirit shone. The identity comes to life through a playful cast of characters. Watercolor paints and textures tap into the pure freedom and expression of a child’s arts and crafts project. It takes us to a place of judgment-free exploration, where we can engage with our senses and our mind. Overlapping and emanating layers offer a visual representation of one’s aura or awareness.

As Associate Creative Director, I led and directed a team of designers and copywriters through the brand identity ideation and development process.


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