Client
LuRu Home
Year
2017
Role
Branding
Art Direction
Photography
Illustration
LuRu Home
LuRu Home originated in Shanghai but had relocated to New York years after its launch. Given the company’s history, the brand refresh draws on elements ranging from 1920s Art Deco and classic Chinese ornamentation to vernacular Chinatown take-out menus. By utilizing the overlapping motifs that surface across both eras and continents, the company’s Chinese roots are now front and center, but take life in a more playful, yet classic approach.
