USC × Nike

Client

University of Southern California (in-house)

Role

Creative Lead/Art Director

As USC’s official athletic partner, Nike plays a significant role in representing the school’s athletic identity. For the 2023 football season, following a strong performance and Caleb Williams’ Heisman Trophy win, we developed a campaign that embodied confidence and optimism, reflecting the excitement surrounding the team. Leveraging words starting with “re,” the campaign not only celebrated the return of Trojan football but also the relaunch of Nike’s fall apparel collection.

As Creative Lead, I played a pivotal role in developing the campaign strategy, directing photoshoots, and bringing the creative vision to life across multiple platforms. I executed the campaign through email marketing, social media, and on-campus signage, ensuring a cohesive and impactful presence that resonated with our fans.

Ad Campaign / Photo Art Direction / Out of Home / Social