Client
Selligent

Agency
Frank Collective

Year
2021

Role
Design Lead

Selligent

Selligent is a powerful marketing tech platform with two decades of global enterprise service. As they outgrew their previous branding, they enlisted Frank to reposition their brand through a new marketing website, aiming to align it with their current status and future objectives. While AI-driven, the platform prioritizes human-centric marketing tailored to individual consumers. To simplify and embody this process, we created a visual system representing both data and people. These shapes form the base of icons, UI, and animations throughout the website and overall brand.

As Design Lead, I helped develop the design system, crafted icons, and storyboarded site animations.