Animation Concetpting + Storyboards
Creative Direction: Rocky Santaferraro
Design: Jason Cook
Animation: Igor Myrmyr
Selligent is a powerful marketing tech platform with a 20 year track record of serving enterprise clients around the globe. However, as they’ve expanded internationally over the decades, their original branding no longer reflected the top-tier quality of their product. Though AI-powered, the platform is inherently human-centric as it pulls in consumer data to create uniquely relevant marketing experiences for individuals. To simplify and embody this process, we developed a system of shapes that could b utilized alongside photography of consumers. Representing both the data and people behind the data, our shapes form the base of icons, UI, an animations throughout the website and overall brand.
As the Design Lead, I helped develop the shape system, icon set, and storyboards for the site animations.